This book is aimed at everyone who is concerned about or has a stake in CSR – Corporate Social Responsibility.

I explored many ideas for the cover of this book including using a photo of a new born baby. One idea I had was the image of a side of an office block, at night, with some of the windows illuminated in such a way as to form a tick shape. While looking for suitable office block images I came across the Gherkin. I immediatly saw that the form of the wrap-around struts and the glass they supported could be made to form the perfect tick shape. It was too good an opportunity to pass up.

I had to do quite a bit a of work in Photoshop on the chosen photo to achieve the effect we were after. Roll over the picture that’s below the cover image to see the differences.

Do The Right Thing is available to buy here.